Lead Magnets-What You Need to Know
- People rarely read lead magnets.
- Don’t invest a lot of time into it.
- Keep it actionable and 1-2 pages long.
- Example copy: “We all want (insert action), here’s a simple formula to achieve (action).
- Seinfeld Effect
- The goal of a lead magnet is to get to the next step. In your email that delivers the email magnet, invite the to the next step.
- Example: join my group, read my e-book, check out my website
- To create your lead magnet line it up with the appropriate felt need.