GAVID080

Lead Magnets-What You Need to Know

1. People rarely read lead magnets.
   1. Don’t invest a lot of time into it.
2. Keep it actionable and 1-2 pages long.
   1. Example copy: “We all want  (insert action), here’s a simple formula to achieve (action).
   2. Seinfeld Effect
3. The goal of a lead magnet is to get to the next step. In your email that delivers the email magnet, invite the to the next step.
   1. Example: join my group, read my e-book, check out my website
4. To create your lead magnet line it up with the appropriate felt need.
   1. Health
   2. Wealth
   3. Relationship