Lead Magnets- What You Need to Know


Lead Magnets-What You Need to Know

  1. People rarely read lead magnets.
    1. Don’t invest a lot of time into it.
  2. Keep it actionable and 1-2 pages long.
    1. Example copy: “We all want  (insert action), here’s a simple formula to achieve (action).
    2. Seinfeld Effect
  3. The goal of a lead magnet is to get to the next step. In your email that delivers the email magnet, invite the to the next step.
    1. Example: join my group, read my e-book, check out my website
  4. To create your lead magnet line it up with the appropriate felt need.
    1. Health
    2. Wealth
    3. Relationship

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