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A Marketing Lesson from The Smashing Pumpkins

August 26, 2019 by Gabe Arnold

Rachel and I were eagerly anticipating this concert. It was a bit of a trip down memory lane. I had seen The Smashing Pumpkins at Kent State University way back when I was eighteen. Here I was again, a couple decades later. As we gathered at Blossom Music Center I looked around and noticed that … Read more

Live Q & A

May 15, 2019 by Christian Florida

GAVID046 – Getting Past Gatekeepers Live Q & A May 2018 Summary Ideas for getting past gatekeepers: Playing dumb line…”Do you guys still do…” Offer a free marketing evaluation for their business Building trust Adding value Being creative-adds value the fastest Simple assessment, things that work well Give recommendations Figure out how to prospect … Read more